What is a microbrand?
We define a microbrand as a company selling consumer products which has <5 employees and has a yearly revenue below 1 million CHF.
Microbrands have proven themselves already in the CPG market. In the recent years “97% of growth came from a longtail of smaller players.” (Bergendorff, 2019). “Microbrands have a different DNA. With technology as their native language, they’re bred online and born to move fast.” (Tagrin, 2018)
Henzi and Pfaff were two watchmakers who made timepieces under the name Hercules in Germany. In 1953, the famous alpinist Hermann Buhl was the first one who climbed to the top of the Nanga Parbar mountain and made it back alive. With a Hercules watch on his wrist.
D.F. is a place where people fall in love with hand crafted Italian clothing. The brand offers the highest quality products from the factory, straight to you. Delivering a piece of Italian craftsmanship to your doorstep!
For authenticity lovers, Eza Watches manufacturs mechanical watches in Germany and sharing them all over the world with a person to person connection. The watches are made for today with respect for the past. We successfully sold this company in December 2023.